Danone picks MSL to lead work on yoghurt launch
04 Feb 2013 | by John Owens
Danone has appointed MSL as it launches a new yoghurt and seeks to promote it as a healthy option.
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Hit or miss? Pret A Manger axes crisp flavour after name complaints
06 Feb 2013 | by John Owens
Pret A Manger has withdrawn a line of spicy tomato flavoured crisps a week after its launch. The company said it was 'extremely sorry' following complaints from religious groups that the 'Virgin Mary' brand name was offensive.
Kettle Chips brings in Emanate to promote brand makeover
04 Feb 2013 | by Lynsey Barber
Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning and packaging redesign that is set to launch in March.
In-depth: last week's PR features and analysis
01 Feb 2013 | by Mark Banham
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Jeremy Beadles - The politics of the pint glass
01 Feb 2013 | by Lynsey Barber
Heineken's corporate relations director is drawing on all his industry experience to tackle the wide-ranging role, finds Lynsey Barber
Reputation Survey: Shoppers swap price for quality of goods
01 Feb 2013 | by John Owens
In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference for quality over price, while Tesco's reputation has taken a hit, finds John Owens
Food & Drink/Fashion: Diet Coke given designer status
01 Feb 2013 | by Ellie Bothwell
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
FSA tight-lipped on reassurance campaigns following horsemeat scandal
30 Jan 2013 | by Daniel Farey-Jones and Mark Banham
The UK food industry is yet to produce a joint comms strategy to deal with the fallout from the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale in supermarkets.
Birds Eye owner Iglo Group shakes up comms roster
30 Jan 2013 | by John Owens
Europe's biggest frozen food group is overhauling its comms as the sector fights to boost its credibility in the UK.
Red Bull moves sports PR out of Pretty Green
30 Jan 2013 | by John Owens
Red Bull has switched its high-profile sports brief from Pretty Green to Pitch.
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