Freedrinks seeks agency for ZEO soft drink relaunch
20 Feb 2013 | by John Owens
The makers of a high-end soft drink are seeking agency help to take it to a wider, less exclusive audience.
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Horsemeat scandal damaging to trust, say majority of PR chiefs
20 Feb 2013 | by Daniel Farey-Jones
The horsemeat scandal will have a 'significantly negative' impact on trust in meat products, according to 50% of PR leaders.
Iceland comms chief stands by CEO's horsemeat criticism
18 Feb 2013 | by John Owens
The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the media on the horsemeat issue, firing in the direction of local government, because he was 'angry' at the chain being 'tarred'.
Surname & Surname wins sustainable seafood brief
15 Feb 2013 | by Loulla-Mae Eleftheriou-Smith
The Marine Stewardship Council (MSC) has appointed Surname & Surname to build the organisation's consumer profile and promote ocean sustainability.
GolinHarris grabs share of £1m Smirnoff PR work from Diageo
13 Feb 2013 | by John Owens
Diageo has shifted a large chunk of its Smirnoff work from Splendid to GolinHarris.
Findus pays price for cutting costs on PR
13 Feb 2013 | by Alec Mattinson
Financially stricken companies will inevitably slash costs in 'non-core' areas.
Findus' crisis comms blasted as 'not fit for purpose'
13 Feb 2013 | by Daniel Farey-Jones
Findus UK's response to the horsemeat crisis has been lambasted for its handling of the horsemeat scandal.
Findus horsemeat crisis: the story so far
08 Feb 2013 | by Daniel Farey-Jones
UPDATE SATURDAY 17.00: As the media reveals more uncomfortable details, the company's response is evolving and it has annouced it is considering legal action against suppliers.
Food & Drink: Savanna's tour of duty raises a cheer
08 Feb 2013 | by Chloe Cann
Distell Europe wanted to increase awareness of its South African cider Savanna across the UK. In particular, it wanted to support new listings in bars and pubs.
Findus turns to Burson-Marsteller for crisis brief
06 Feb 2013 | by Daniel Farey-Jones
Findus UK is understood to have called in Burson-Marsteller in addition to existing agency partner College Hill as it deals with a product recall that has been picked up by the media.
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