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The events of the past few weeks have shocked the British food industry and dented consumer confidence in what has long been one of the safest and highest quality food supply chains in the world.
Times have changed, and a new breed of brands are introducing new ways to communicate with customers, gaining ground on the global mega-corporations that still seem to dominate most industries.
Financially stricken companies will inevitably slash costs in 'non-core' areas.
Should comms professionals sit on the boards of big companies? It's an old debate. And actually it's still very rare for a comms or corporate affairs director to sit on the main board of a PLC.
In Monday's excellent Panorama on BBC1, Tony Blair's former PR man Alastair Campbell looked at what he believes is the 'growing problem' of excessive drinking by Britain's professional classes.
