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Mothercare turns to Mischief to build consumer loyalty

Struggling maternity and children's clothing retailer Mothercare has appointed Mischief for a retained brief to help the brand build consumer loyalty.

Alexandalexa.com brings in EdenCancan for secret project

Children's fashion retailer Alexandalexa.com has opted for EdenCancan as it brings in agency help for the first time.

VisitBrighton calls in Oliver Relations for tourism brief

Oliver Relations has been called in to promote Brighton amid efforts to bring in more tourists to the region.

Fashion retailer Bosideng picks RSM for Europe launch

Chinese men's fashion retailing giant Bosideng has called in RSM as attempts to break into Europe for the first time.

European designer outlet McArthurGlen creates PR director role

European designer outlet giant McArthurGlen Group has created a new role of director of PR, comms and b2b as the group expands.

Fashion bible Drapers brings Instinct on board for anniversary and awards

Fashion publication Drapers has appointed Instinct for a brand awareness campaign covering its 125th anniversary and annual awards.

McArthurGlen Group brings in We Are Social

McArthurGlen Group, the owner, developer and manager of designer outlet centres across Europe, has appointed We Are Social to manage its pan-European social media work.

Fashion blogger Emily Johnston joins The Communications Store

The Communications Store has hired a fashion blogger as its dedicated social media consultant.

Fashion brand Aubin & Wills calls in W Communications

A fashion offshoot of Jack Wills has picked W Communications to roll out a strategic brand campaign following a pitch shoot-out.

Premier PR appointed for HBO merchandise drive

US TV network HBO has appointed Premier PR to raise awareness of product lines inspired by TV shows such as Sex and the City.


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