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PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office
The developing status of digital PR, no longer a novel side-show but now a mainstream part of the comms professional's armoury, is challenging PROs' traditional drive to control the message and the media.
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go from here.
Four in-house comms professionals talk to Peter Hay about the triumphs and headaches they have experienced while immersing themselves in the digital world.
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