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So torch mania has hit Britain. A nation facing the worst recession in its history, with unprecedented cuts to public services, and yet it seems all it takes is a few people in dodgy tracksuits, a brassy cone and a spluttering flame to get the crowds lining the streets and cheering.
I wrote in one of these columns three years ago that watching different parts of the public sector trying to talk to each other was rather initially amusing, but ultimately rather depressing.
With Lord Bell's buyout of Bell Pottinger from Chime now looking likely to take place next month, we are looking at the imminent break-up of Britain's biggest PR agency.
Edelman's annual Trust Barometer - the 2012 incarnation was unveiled this week - usually prompts a minor furore among the chattering classes.
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