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PR students: What our students need to know

As a fresh intake of PR students start at university, Matt Rumble hears the views of four tutors on the skills these would-be PROs need in order to be successful.

EDF recruits McCoy to lead media team

EDF Energy has brought in Starbucks' comms chief and former BBC journalist Tim McCoy to lead its media operation.

Jeremy Greaves: A swashbuckling adventurer

EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.

Defence & Security: BAE uses its head to engage with staff

BAE Systems, the UK's largest manufacturing employer, set out to improve engagement with its staff from shop floor to office workers. Comms channels already existed, including an online briefing tool, a newspaper and intranet pages, but research showed there was a lack of coherence and messages were...

Energy: Oldbury powers down with dignity

After 44 years of generating nuclear power, Magnox's Oldbury Power Station shut down on 29 February. Oldbury was one of ten Magnox nuclear power stations in the UK and, at the time, was the oldest generating power station in the world.

Consumer: Land Rover evokes interest in young

Land Rover called on The Brooklyn Brothers ahead of the launch of its latest car, the Evoque.

Reputation Survey: Energy providers - Public distrust over energy price cuts

Despite the 'big six' energy firms announcing cuts to their tariffs, PRWeek's latest survey reveals the overwhelming majority of people do not believe that prices are cheaper than a year ago.

CSR: Scotland assured of a golden future

After discovering about £150m worth of gold and silver deposits in Cononish, near Tyndrum in Scotland, mining firm Scotgold Resources sought to secure planning permission to build Scotland's first commercial gold mine.

Business: Gender pay gap sparks off debate

The Chartered Management Institute (CMI) asked Kindred to create a campaign, based on the results of its annual National Management Salary Survey, to raise awareness of the gender pay gap in the UK and to advise managers, employers and the Government on how to address the issue. The challenge for Kindred...

Social Brands: How to be social

Brand Republic's recent Social Brands event explored how communicators can harness the power of social media. John Owens reports on proceedings.


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