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The PR industry's favourite campaigns of last year

Entrants in PRWeek's Power Book 2013 were asked to select their favourite campaign of 2012. Francesca Rice looks at two of the top five - Red Bull and Royal Mail - to see how the industry can learn from their success.

Rory Godson - The discreet firefighter

The Powerscourt founder tells Alec Mattinson how an ethos of diplomacy and integrity has made his City agency so in demand.

Reputation Survey: Drinks industry needs to raise its game

Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse is growing, while two out of three respondents say the drinks industry should be doing more to tackle the issue.

5 things we learned from Mobile World Congress

The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.

Campaign case study: Brandon generates interest in Explorer 9

Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.

(Saving) on expenses - High Timber, London EC4

Reviewer Alex Deane, head of public affairs, Weber Shandwick

Guy Esnouf - The power broker

E.ON's UK comms chief tells John Owens about his efforts to make the energy sector more palatable to both consumers and Government.

Is the TV confessional still worth it?

Cyclist Lance Armstrong's admission to Oprah Winfrey that he took drugs is the latest celebrity 'confession' to be screened. But do such interviews restore reputation? Loulla-Mae Eleftheriou-Smith reports.

The BAFTAs - Handling PR on the red carpet

With awards season in full swing, House PR tells Kate Magee what it is like coping with the extreme pressure behind the scenes at the BAFTAs.

Campaign case study: Youngsters wowed by C4's Utopia series

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural commentators for its thriller series Utopia, driving viewers to the launch episode.

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