Do you need a degree to work in PR?
01 Mar 2012 | by Joe Lepper
The majority of PR recruits now have a degree, but is it necessary?
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For the second year running, PRWeek asked agencies to submit their net profit figures so we could analyse the profitability of the sector.
The majority of PR recruits now have a degree, but is it necessary?
Global CEO Chris Lewis Ownership Independent Number of offices 25 Key clients Lexmark, Salesforce.com, Telefonica 02 Lewis PR has just achieved its 16th year of consecutive growth, so the agency must be doing something right. In October 2010, Lewis PR acquired Californian social media agency...
Global CEO Olivier Fleurot Ownership Publicis Number of offices 88 Key clients Procter Gamble, Nestle, Renault Emerging markets are providing the biggest growth for MSLGroup. The group bought agencies in China, Brazil and India. Its fastest growing offices in this period were in China, Tokyo...
Global CEO Christopher Graves Ownership WPP Number of offices 76 Key clients Government of Mexico, National Institutes of Health, Pfizer Ogilvy PR Worldwide's growth has been strong in traditional markets, with Washington DC, the west of America and London leading the way. The agency made...
Global CEO Gary Stockman Ownership Omnicom Number of offices 28 Key clients Almond Board of California, Bayer, Dow Chemical In early 2011, Porter Novelli took steps to strengthen its technology practice through the acquisition of Voce Communications, a well-regarded Silicon Valley tech agency....
Global CEO Kathy Bloomgarden and Peter Finn Ownership Independent Number of offices 14 Key clients Novartis, Citigroup, PepsiCo Much of Ruder Finn's focus in the period has been on China. It bought Thunder Communications, an event management, brand and marketing consultancy in Shanghai. It...
Global CEO Aedhmar Hynes Ownership Next Fifteen Number of offices 26 Key clients SanDisk, AMD, IBM Text 100 has focused on the development of strong digital expertise over the years, hiring and training digital experts in each office and doubling the size of the global digital development team....
Global CEO Harris Diamond Ownership Interpublic Number of offices 85 Key clients American Airlines, Genentech, General Motors Ten years after the merger of Shandwick, BSMG Worldwide and Weber Group, Weber Shandwick is enjoying double-digit growth. North American revenue is up 13 per cent, while...
Global CEO Alan Parker, chairman (above) Ownership Independent Number of offices 19 Key clients Barclays, British Airways, Unilever Brunswick started the period at the tail end of a number of highly lucrative, but potentially brand-damaging, comms projects. Most notably, Brunswick was lead...