WPP's public relations underperformance continues into Q1 2013
26 Apr 2013 | by Daniel Farey-Jones
WPP's first quarter PR and public affairs revenues have dropped 1.4 per cent year on year to £221m.
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Larger PR agencies are winning digital business from specialist shops as they strengthen their in-house expertise, according to industry research.
WPP's first quarter PR and public affairs revenues have dropped 1.4 per cent year on year to £221m.
International PR group Next Fifteen, which today unveiled half-year profits of £4.5m, is planning a two-year restructuring and investment programme to meet the pace of clients' adoption of digital marketing services.
PR professionals are among the worst offenders for exploiting interns, according to research by campaign group Intern Aware.
A greater number of clients revised up their budgets for PR during the last quarter than other disciplines such as advertising and direct marketing.
Chime Communications reported increased profits on marginally lower PR revenues in 2012 after the sell-off of its Bell Pottinger PR businesses.
The strategic communications business of FTI Consulting saw a 2.2% increase in fourth quarter revenues, but saw full year revenues decrease by 6.5%.
Headline profits in WPP's public relations and public affairs sector dropped 4.5% in 2012, according to its annual financial results released today.
Omnicom has reported 3.3% annual organic growth for its PR operations to $1.29bn (£824m) in 2012.
The pre-Christmas sale of a major stake in Blue Rubicon is further proof that the PR industry is becoming increasingly attractive for private equity investors.