NHS ratchets up role of PR to refocus on service's reputation
12 Jun 2013 | by John Owens
A stronger emphasis on reputation in the NHS has prompted a major drive to stress the importance of communications across the service.
It's the easiest thing in the world to write off a celebrity's career when they get hit by a tabloid exposé, and of course there are always a handful of opportunistic columnists ready to pile in there and help with the last rites.
A stronger emphasis on reputation in the NHS has prompted a major drive to stress the importance of communications across the service.
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Two in-house lobbyists and a professor of PR have expressed reservations about the Government's proposed statutory lobbying register.