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UK football needs brand Beckham

David Beckham transcends all forms of society, from football fans of all teams and nations to mums and dads, royalty, politicians and the serving military.

Nixon stuck the boot into PR's reputation

If you want to blame someone for the fairly dreadful reputation the PR profession has been saddled with, blame Richard Nixon.

Julia Corkey: In defence of council newspapers

They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'

Steps to success at PRWeek Awards

I'm excited to be chairing the judging for this year's PRWeek Awards.

Man U plays Fergie exit to perfection

In 1986 when Alex Ferguson became Manchester United manager, the club had a value of £15m, a sum that might buy a decent midfield player today.

It is time for PR to reclaim digital comms

PR may have lost a few battles along the way, but clear signs are emerging that it's slowly winning the digital war.

Boeing glides over Dreamliner crisis

The nightmare is almost over for Boeing's Dreamliner. Airlines have resumed flights of the new aircraft three months after the model was grounded globally following battery fires on two of the planes.

Jobs figures are key to confidence

At a presentation given in Washington last week by one of the PR firms active on the US political scene, one could not help being struck by the gulf between the official figures and the public mood.

The debate on PR's reputation rumbles on

Thank you to everyone who has so far responded to last week's open invitation to debate how best to improve the reputation of the PR profession.

We will penalize intern exploitation

Having previously worked as an in-house marketing and PR manager, I know how challenging and rewarding a career in PR can be.

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