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The UK food industry is yet to produce a joint comms strategy to deal with the fallout from the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale in supermarkets.
Subway has brought in Good Relations Political Communications to lead a campaign to fight back against the Government's reversal of the much-derided 'pasty tax'.
McDonald's UK vice-president comms Nick Hindle has been promoted to become senior vice-president corporate affairs.
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
The Government must not rely on food industry partnerships to fight obesity, say comms professionals.
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return to former glories'.
