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Campaigns Showcase: Consumer - Bright PR, Place PR - Lego builds brand quality at St Pancras

Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale: November 2011-January 2012 Budget: £34,000 Lego and St Pancras International teamed up to create the...

Unilever hires Charlotte Carroll to head UK and Ireland comms

Unilever has appointed Charlotte Carroll as its new comms director for the UK and Ireland as it seeks to promote its green credentials.

Natural Hero sports brand brings in Ramarketing

Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.

Hair transplant firm Ziering seeks media relations support

A hair transplant company is in the later stages of a pitch for an agency to deliver a campaign around its UK launch.

Porter Novelli's former EMEA corporate head Alex Woolfall joins Coca-Cola

Alex Woolfall, Porter Novelli's former head of corporate EMEA, has joined Coca-Cola Europe as a consultant.

Wild Card appointed for Campbell's soup campaign

Campbell's has brought in Wild Card to build awareness of its condensed soup range and drive UK sales.

Aquafresh calls in Unity to target mums

Aquafresh has picked Unity to lead a PR drive to appeal to mums.

GSK plans to reinvent consumer brand image

GlaxoSmithKline's global consumer comms director has revealed a strategy to reinvent the company as a high-profile consumer brand.

Agencies invited to pitch for WD40 brief

WD40, the multi-purpose cleaning and lubricant brand, is understood to be inviting a small number of agencies to pitch this week.

Wrigley appoints Porter Novelli for oral health focus

Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products.


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