VIDEO: From the PRWeek Awards red carpet
26 Oct 2012 | by Kate Magee
Kate Magee heard from PRWeek Award winners after they collected their awards.
Click
to remove filters
PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team champions Red Bull Racing.
Kate Magee heard from PRWeek Award winners after they collected their awards.
Following LOCOG's big wins at the PRWeek Awards, Kate Magee caught up with Seb Coe, Jackie Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.
View the award finalists, highly commended entries and the winners, in the Book of the Night.
Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.
2012 was an extraordinary year for the UK. To recognise this, PRWeek broke with the tradition of awarding Campaign of the Year to a PRWeek Award category winner.
Blue Rubicon had yet another impressive year. Despite a difficult economic backdrop it increased its income by 16 per cent, and profit margin to 26 per cent.
The National Trust has great brand awareness, but its ambition to reach five million members by 2020 inspired the team to make big changes to its comms strategy.
The public views mobile phone operators as greedy and expensive, thinks they should be more tightly regulated and is confused about how 4G will work.
The overwhelming majority of the public believes that London 2012 was a success, with particular praise reserved for the athletes and organiser LOCOG.