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'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team champions Red Bull Racing.

VIDEO: From the PRWeek Awards red carpet

Kate Magee heard from PRWeek Award winners after they collected their awards.

VIDEO: Seb Coe and LOCOG comms team on PRWeek Awards success

Following LOCOG's big wins at the PRWeek Awards, Kate Magee caught up with Seb Coe, Jackie Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.

PRWeek Awards 2012: Book of the Night

View the award finalists, highly commended entries and the winners, in the Book of the Night.

PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG

Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.

Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG

2012 was an extraordinary year for the UK. To recognise this, PRWeek broke with the tradition of awarding Campaign of the Year to a PRWeek Award category winner.

Consultancy of the Year: Blue Rubicon

Blue Rubicon had yet another impressive year. Despite a difficult economic backdrop it increased its income by 16 per cent, and profit margin to 26 per cent.

In-House Team of the Year: National Trust

The National Trust has great brand awareness, but its ambition to reach five million members by 2020 inspired the team to make big changes to its comms strategy.

Reputation Survey: Mobile phone firms struggle to connect

The public views mobile phone operators as greedy and expensive, thinks they should be more tightly regulated and is confused about how 4G will work.

Reputation Survey: London Olympics brings home Gold

The overwhelming majority of the public believes that London 2012 was a success, with particular praise reserved for the athletes and organiser LOCOG.

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