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The cream of the crop of PRWeek's case studies, offering creative inspiration.
Sally Hancock, partnership director at Lloyds TSB, discusses Olympic sponsorship and the rocky road to the 2012 Games. Plus, an exclusive interview with Jane Cowmeadow, Publicist for Jessica Ennis and essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.
Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage and corporate reputation. Plus, essays on a range of topics relating to reputation from our specialist panel.
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office
Aisling Burnand, public affairs director at Cancer Research, reflects on a year dealing with the coalition Government. Plus comments from our specialist panel.
Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.
Blue Rubicon shares its' clients rich experience of reputation management with PRWeek. Including comment from McDonald's Nick Hindle, O2's Glenn Manoff and Facebook's Sophy Silver.
BAA's Malcolm Robertson tells PRWeek how he handled BAA's nightmare Christmas. Plus comments from our specialist panel.
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine throughout the year, inviting those who worked on them to reflect on what contributed to their success. The ten PR campaigns featured here are split into the following three sections - Events, Voting and Research.
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