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Influence is evolving - to the point of what you could call a "communications cataclysm." Waggener Edstrom Worldwide believes there are three core tenets that can help drive understanding of influence
It looks increasingly likely that a new Tory Prime Minister shall be kissing the Queen's hand in early May next year. It's much less likely that as the fresh-faced MP for Witney moves into Number 10 there shall be a skirl of pipes and drums and much waving and cheering at Edinburgh's Market Cross when...
Barely a week goes past without PR Week reporting on the latest senior Tory adviser jumping ship into the grateful arms of the public affairs industry. According to a recent article in the Financial Times, the prospect of an election has had UK lobbyists embroiled in a "desperate scramble to secure...
Anyone in the business of trying to deliver change or understand behaviour in the NHS - at either a national or a local level - needs to understand the interplay between national policy and local priorities. Put simply, addressing one without the other will not provide a successful strategy for improving...
Higher prices and tighter budgets are putting the squeeze on PR and marketing programs. It's important to understand, however, that a tough economy is the best reason to be even more creative and find new ways to make messages stand out.
This year's report was always going to be an interesting one. It is the first real bellwether of the sector since the credit crunch began to bite.
This new report by executive search firm Watson Helsby provides insight into the big topics shaping internal communications and its development as a function as well as a view of the competencies required for success in today's internal communications directors
