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Shel Israel warns PR professionals they must change with the times

Controversial social media expert Shel Israel has hit out at the social media practices of PROs in an exclusive interview with PRWeek.

Our digital challenges - Rachel Cameron, Samsung

Rachel Cameron - Head of PR, Samsung

Our digital challenges - Jon White, Webcredible

Jon White - PR & marketing manager, Webcredible

Our digital challenges - Kelly Davies, Confused.com

Kelly Davies - PR manager, Confused.com

Video: PRWeek Awards 2009 winners' reactions from the night

VIDEO

VIDEO: The Big Idea: Publicis Modem gives the digital agency view

Which type of marketing discipline is best placed to develop a core campaign idea?

VIDEO: The Big Idea: Lida's MD on why direct marketing agencies are the best

Which type of marketing discipline is best placed to develop a core campaign idea?

VIDEO: The Big Idea: Porter-Novelli's Shilpa Saul gives the PR agency view

Which type of marketing discipline is best placed to develop a core campaign idea?

VIDEO: The Big Idea: MindShare MD Ita Murphy gives the media agency view

Which type of marketing discipline is best placed to develop a core campaign idea?

VIDEO: NSPCC and PRWeek unveil The Big Idea

NSPCC director of comms John Grounds explains why he is collaborating with PRWeek to understand which type of marketing discipline is best placed to develop a core campaign idea.


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