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2007 Healthcare Essay 5: The Red Consultancy

Find a method in madness Avoiding the headlines is a full-time job for any health firm, but with help from other sectors times may change, says Pat Pearson

2007 Healthcare Essay 4: Hanover

Making up the NHS jigsaw Understanding the bureaucracies of the NHS beast can be a difficult task for agencies, but it isn't impossible, says Andrew Harrison

2007 Healthcare Essay 3: Fleishman Hillard

It is vital to reach out online The lines of communication have changed beyond recognition and the industry must embrace them all, according to Lorna Bazter James Smith

2007 Healthcare Essay 2: CDR

Time to build biotech trust Honesty about the potential of their products will ensure biotech firms receive the support of investors, says Chris Gardner

2007 Healthcare Essay 1: Advocate

The new politics of medicine The NHS and politics are tightly intertwined and manufacturers need to master the new rules of the game, says Jamie Holyer

2007 Healthcare Essay 8: Waggener Edstrom

Good narrative is essential Creativity is rife within the healthcare and pharmaceutical industry, but it must be applied with real expertise, says Roseann Ward

2007 Public Affairs Essay 6: Bell Pottinger

A confident, client-focused PA industry is needed to adapt to the rapidly changing political landscape... says Peter Bingle

2007 Public Affairs Essay 5: Fleishman-Hillard

David Cameron has focused on his own public image, now he must communicate what his party stands for... says Kevin Bell

2007 Public Affairs Essay 4: Hanover

Integrated and hollistic messages are essential in today's complex world of corporate communications... says James Gurling

2007 Public Affairs Essay 3: Hill & Knowlton

Which one of our major political figures will lead us on to pastures new in the environmental debate?... asks Tim Fallon


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