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Campaigns case study: Drink-drivers count cost of conviction

The Department for Transport launched its latest THINK! drink-drive campaign in a bid to change the attitudes and behaviour of drivers who get behind the wheel after a few drinks as they do not relate to warnings about accidents.

PRWeek TV: Lobbying register plans a 'combination of cowardice and laziness'

The Government's plan to introduce a statutory lobbying register that will only cover agencies has been slammed for showing a 'combination of cowardice and laziness'.

Curate tribes to deliver sustainable change

Einstein once said that insanity is doing the same thing over and over again yet expecting different results.

Passion is not a marker of ability

Type into Google the phrase 'passionate about what we do', accompanied by 'PR', and a couple of dozen PR companies will pop up declaring the same term of endearment for their work and their clients.

News round-up: Home House, Pigeons and Amplify

London members club Home House has switched to Stir PR from Palm PR after a four-way pitch.

The moving picture

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example..

PR measurement guide 'rejects' single definitive method

A global guide to measurement launched to mark the start of the AMEC summit represents a move away from trying to find 'one definitive method', a leading figure has told PRWeek.

Dynamo called in to help promote HTC One

Smartphone manufacturer HTC has handed Dynamo a major project brief to drive buzz around its flagship HTC One handset.

Diageo luxury spirit brands Johnnie Walker and Tanqueray up for grabs

Diageo has put its entire luxury spirits PR portfolio up for review in the UK.

Karma buys Grape Digital to strengthen social media business

The Karma Communications Group has acquired digital agency Grape Digital and will merge it with PR agency Kaper.

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