Reputation survey: NHS reforms fail to resonate with public
03 May 2013
Following the introduction last month of reforms to the NHS, new research suggests the majority of people believe the Government did not do enough to communicate the changes.
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Larger PR agencies are winning digital business from specialist shops as they strengthen their in-house expertise, according to industry research.
Following the introduction last month of reforms to the NHS, new research suggests the majority of people believe the Government did not do enough to communicate the changes.
WPP's first quarter PR and public affairs revenues have dropped 1.4 per cent year on year to £221m.
The campaign to end the use of unpaid interns in PR stepped up a gear this week with in-house comms teams, agencies and academics signing up to stop the exploitative and potentially illegal practice.
International PR group Next Fifteen, which today unveiled half-year profits of £4.5m, is planning a two-year restructuring and investment programme to meet the pace of clients' adoption of digital marketing services.
Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.
UK PR agencies have experienced their most profitable year since the global economic downturn and a sharp drop in redundancies, but the industry still faces a testing time during 2013.
PR professionals are among the worst offenders for exploiting interns, according to research by campaign group Intern Aware.
A greater number of clients revised up their budgets for PR during the last quarter than other disciplines such as advertising and direct marketing.
PRWeek takes a look at the responses from this year's Power Book to gain a snapshot of the industry.