PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top
28 Sep 2012 | by John Owens
Comms directors will have to widen their skillset if they want to get a seat at the top table, PROs have claimed.
Click
to remove filters
The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.
Comms directors will have to widen their skillset if they want to get a seat at the top table, PROs have claimed.