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The direct deal between clients and media owners, cutting out the agency middleman, is often talked about in hushed tones and 'off record', but is becoming increasingly prevalent. Mike Fletcher delves into this often thorny subject.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand Republic users can get a frontrow seat.
BT is to broadcast its new sports channel, BT Sport, from the Olympic Park, marking a significant boost for the Olympic legacy plans.
This week, Out and About witnesses the ITV Upfronts, has a monster mash with Dennis Publishing, congratulates ZenithOptimedia on a gold and goes to the MTV EMA with GTN and PHD.
MPG Media Contacts has ended its trading dispute with Channel 5, paving the way for its clients such as National Express and Camelot to start advertising on the network again next year.
FremantleMedia Enterprises (FME), the brand extension arm of 'The X Factor' producer FremantleMedia, has hired Jayne Stephens, sponsorship and content director at Starcom MediaVest Group, as head of brand partnerships, UK.
This week, Bitch hangs out with the7'Michelin'stars, goes back to her nightclubbing roots with MTV in Frankfurt, and meets up with Starcom for the Heineken Oktoberfest.
This week Out and About gets trekkie, can't resist a Huddle with Mindshare and feels very influential with the London Evening Standard.
This week Bitch gets locked in the OMD UK lift with Rita Ora, does some Star Trekking with the Syfy channel and gets a special cuddle at Mindshare's huddle.
This week, Simon Orpin, joint managing director at Getmemedia.com, watches as the office recovers from its collective Media Week Awards hangover, admires the formidable Lord Sugar at an internal event, and looks forward to the annual Christmas 'Liverpool' lunch with the "usual media rabble".
