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Arif Durrani: C4's Paralympics fails to register with young adults
04 Oct 2012 | by Arif Durrani
It seems utterly perverse, but as the dust settles on the Olympic Park and Channel 4's unprecedented coverage of the Paralympics, new research into who actually tuned in finds the Games achieved no discernible lift in the broadcaster's core 16- to 34-year-old demographic.
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