Specific Media has appointed former IDS executive Gavin Johnson as head of UK sales, as the digital ad network looks to ramp up its video offering.
Initiative, the Interpublic media agency, has appointed Kristian Bright, business director at Mindshare, as performance director, replacing Tristan Bentall.
06 Mar 2013
| by Louise Ridley
Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.
Maxus has appointed Richard Stokes, ZenithOptimedia's head of new business and marketing for EMEA, to the position of global new business and marketing director, replacing Helena Snowdon.
Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business.
Walker Media has rehired Malcolm Boxall, client services director at Harvest Digital, to replace Clive Record as head of screen.
Fetch, the mobile marketing agency, has appointed Liz Ross Martyn, head of marketing communications at JCDecaux Airport, to the new position of head of marketing.
The direct deal between clients and media owners, cutting out the agency middleman, is often talked about in hushed tones and 'off record', but is becoming increasingly prevalent. Mike Fletcher delves into this often thorny subject.
Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe.