Initiative retains pan-European Hertz account
23 Aug 2012 | by Nick Batten
Hertz, the global car rental company, has extended its relationship with media agency Initiative after a competitive pitch involving undisclosed agencies.
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MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
Hertz, the global car rental company, has extended its relationship with media agency Initiative after a competitive pitch involving undisclosed agencies.
Vizeum has been awarded the Air New Zealand media planning and buying account.
Specialist Holidays Group has appointed Rapp UK to handle its media planning and buying after a competitive pitch.
Mail Newspapers' client sales manager Lindsey Spagnol is leaving to join travel firm TUI, while the paper has promoted executive Nick Stevens to the role of agency sales manager.
Primesight, the outdoor media owner, has retained the £8m outdoor ad contract for the Glasgow Subway, following a competitive pitch.
Sandals, the luxury Caribbean holiday company, has appointed independent media agency the7stars to handle its £3.5m media planning and buying account, without a pitch.
Carat has retained the £2.5m media planning and buying business for Heathrow Airport, following a year-long statutory review.
Tourism Australia is reviewing its global media account currently held by Aegis network Carat.
Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns in the New Year.