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Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

AdConnection wins Maplin Electronics business

Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.

Sharps Bedrooms puts media account out to pitch

Sharps Bedrooms is to review its media planning and buying account, previously held by MediaCom North.

Sainsbury's partners with Channel 4 for Paralympic shorts

Sainsbury's has partnered with Channel 4 to produce short-form films to introduce top British Paralympic Athletes, ahead of the broadcast of the London 2012 Paralympic Games on the channel next year.

Tesco runs cinnamon-scented supplement in Daily Mirror

Tesco has sponsored a cinnamon-scented, Easter-themed supplement in today's Daily Mirror.

Telegraph and Sainsbury's set up restaurant initiative

Sainsbury's is bidding to drive revenue by teaming up with Telegraph Media Group (TMG) to launch a specialist menu featuring its revamped Taste the Difference range.

Paper Round (27 August) - Which clients are advertising in the national press?

Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.

Paper Round (26 August) - Which clients are advertising in the national press?

The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.

Paper Round (25 August) - Which clients are advertising in the national press?

The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".

Paper Round (24 August) - Which clients are advertising in the national press?

Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.


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