AdConnection wins Maplin Electronics business
10 Feb 2012 | by Nick Batten
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Click
to remove filters
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Sharps Bedrooms is to review its media planning and buying account, previously held by MediaCom North.
Sainsbury's has partnered with Channel 4 to produce short-form films to introduce top British Paralympic Athletes, ahead of the broadcast of the London 2012 Paralympic Games on the channel next year.
Tesco has sponsored a cinnamon-scented, Easter-themed supplement in today's Daily Mirror.
Sainsbury's is bidding to drive revenue by teaming up with Telegraph Media Group (TMG) to launch a specialist menu featuring its revamped Taste the Difference range.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.