Wickes to sponsor Absolute Radio breakfast for a year
11 Jun 2012 | by Daniel Farey-Jones
Absolute Radio has scored a seven-figure deal for home improvement chain Wickes to sponsor its Christian O'Connell Breakfast Show for 12 months from today.
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Very.co.uk strikes click-to-buy partnership with Channel 5
03 Jan 2013 | by Daniel Farey-Jones
Very.co.uk products, including branded dressing gowns, are set to feature in the Big Brother house with click-to-buy placement on the Channel 5 website.
ITV seeks new Coronation Street sponsor
11 Apr 2012 | by Matthew Chapman
ITV is seeking a new sponsor for flagship soap opera 'Coronation Street' from next year, as furniture retailer Harveys has opted to end its deal after five years.
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
We are just over a month into the year and have already seen the stores La Senza and Peacocks fall into the hands of the administrators. Mark Banham talks to the media industry to gauge how it is planning to address retail challenges to help rescue the high street.
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.
Sainsbury's partners with Channel 4 for Paralympic shorts
05 Jul 2011 | by Maisie McCabe
Sainsbury's has partnered with Channel 4 to produce short-form films to introduce top British Paralympic Athletes, ahead of the broadcast of the London 2012 Paralympic Games on the channel next year.
Bauer Access extends KFC partnership with 4Music
16 Feb 2011 | by Katherine Levy
Bauer Access, the new cross-platform service for Bauer Media's commercial partners, has extended food chain KFC's programme sponsorship on music channel 4Music.
ShortList launches pop-up shop in Harrods for Grooming Awards
08 Feb 2011 | by Katherine Levy
ShortList has opened a pop-up shop in Harrods highlighting the winners of its third annual Grooming Awards, which took place today at the Knightsbridge store.
Sky pulls the plug on online music service
07 Dec 2010 | by Daniel Farey-Jones
BSkyB is to close its online music streaming and download service Sky Songs in February due to disappointing customer take-up.
Dreams appoints Starcom MediaVest Group to £35m account
02 Dec 2010 | by Maisie McCabe
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.
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