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Arif Durrani: C4's Paralympics fails to register with young adults

It seems utterly perverse, but as the dust settles on the Olympic Park and Channel 4's unprecedented coverage of the Paralympics, new research into who actually tuned in finds the Games achieved no discernible lift in the broadcaster's core 16- to 34-year-old demographic.

CBS Outdoor retains Go-Ahead contract

LONDON - Outdoor media owner CBS Outdoor has retained the multimillion-pound outdoor media contract for the Go-Ahead Group of buses for the next five years, following a competitive pitch.

MEDIA ON TRIAL: Elle's revamped website offers impact for advertisers

Elleuk.com's new homepage offers a good selection of content, including a fashion carousel, as well as links to news, shopping and beauty, all above the fold. Scrolling down, there is also video content, opinion polls and snippets from on-site blogs and forums.

MEDIA ON TRIAL: Birmingham Post's weekly edition goes upmarket

My impression of the first weekly edition I have seen is that it looks and feels good.

M & S gets festive with star cast

High-profile celebrities provide spark for high street brand's successful £10m Christmas TV campaign

Vital Stats One in five consumers would pay small fee for web content

Five-percent of consumers would be prepared to pay a monthly or yearly subscription for online access to newspapers or magazines.

Parents turn to Yahoo to find out what their children want this Christmas

As Christmas looms, parents will be seeking the next must-have item for their offspring.

Titan's D6 format can deliver - at the right price

Shopping is the UK's national pastime. The average person makes an annual 200 trips to the shops and one in four Britons admit they are addicted to their visits to the high street and, increasingly, to shopping malls.

Opinion is split over the value of 2012 Olympic Games for Britain

The IPA's TouchPoints survey canvassed a cross-section of people on whether they thought the London Olympics in 2012 would be good for Britain.

Web use is fastest-growing media activity on mobiles

Browsing the web was the fastest- growing activity on mobile phones between the second and third quarters of 2009, according to The Nielsen Company.

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