Fiat trials Auto Trader mobile ad format
03 Dec 2010 | by Sarah Shearman
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.
Click
to remove filters
Assuming control of a business is never easy, so imagine taking the reins from the founder and chairman of the UK's largest private magazine business, a former deputy prime minister, in the grip of the worst advertising recession in living memory. And he's your dad.
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.
Dennis Publishing is extending its car publishing portfolio with the launch of carbuyer.co.uk, which it is billing as the Trip Advisor for the car pragmatist.
Universal McCann (UM) has retained the media planning and buying business for Peugeot's 246 dealerships across the UK, estimated at £3m.
Car manufacturer Audi is the launch sponsor of Telegraph Media Group's first iPad app, a free application paid for through advertising, which is available to download now.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
IPC Media is in consultation with up to 25 staff across three more magazines as part of the group review of its specialist titles, namely Ships Monthly, MiniWorld and Park Home & Holiday Caravan.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.