Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
All new Audi models in the UK will have digital radio fitted as standard from next month, the car manufacturer has announced today, in what promises to be a boost for digital radio stations.
22 Jan 2013
| by Charlotte Henry
Ford has renewed its seven-figure sponsorship of TalkSport's 'Alan Brazil Breakfast Show' and the station's live commentary of Uefa Champions League football matches.
Sky is seeking a sponsor for its Formula 1 coverage to replace last season's sponsor Santander, following the ending of discussions about an extension of the sponsorship.
Auto Express, the weekly car magazine published by Dennis, has launched an iPad app, which includes interactive ads for Mazda, Jaguar and Remington.
Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury trip to Los Angeles to one listener, as part of its 'One Thing' campaign for the VW Golf.
21 Nov 2012
| by Ben Bold
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Škoda, the car marque, has signed a significant six-figure deal to sponsor Simon Bates' breakfast show on Smooth Radio as part of the marketing for its new family hatchback, the Škoda Rapid.
Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected closure of its flagship printed title and the arrival of a rival News International car site.
Google, Skoda and Boden have signed up to sponsor Mumsnet's inaugural BlogFest event that will feature speakers including the high-profile columnists Caitlin Moran and Liz Jones.