More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media's radio stations.
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded programme on Global Radio's LBC 97.3.
888.com, the online betting firm, has launched a 'Big Brother' bingo game through a partnership with Channel 5, the Northern & Shell-owned broadcaster, and production company Endemol.
Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio's 'Christian O'Connell Breakfast Show'.
03 Jun 2011
| by Ben Bold
Direct insurance firm More Th>n is celebrating its 10th birthday through a partnership with Global-owned radio station Heart that will hand one listener £20,000 towards their mortgage.
25 Oct 2010
| by Ben Bold
American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".