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Initiative picks up Omega Pharma media account across 18 European markets

17 Dec 2012 | by Mark Banham

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.

Arena Media lands Ricola account

05 Dec 2012 | by Nick Batten

Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.

Rennie to sponsor Christmas on Channel 4 and UKTV

16 Nov 2012 | by Maisie McCabe

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Time Out nets multi-platform GSK deal

12 Nov 2012 | by Nick Batten

Time Out London is today launching a six-figure multi-platform media partnership with GlaxoSmithKline consumer healthcare, which links "hidden London" with GSK's behind-the-counter cold and flu relief products.

GroupM and UM land Johnson & Johnson's £200m media business

26 Oct 2012 | by Nick Batten

Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.

IAB Engage: Rimmel first to use new dual-screen ITV ad format

25 Oct 2012 | by Maisie McCabe

Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.

Marie Claire claims UK first with video ad in October issue

11 Sep 2012 | by Nick Batten

Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.

GSK appoints Singh to spearhead new global media strategy

03 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

GlaxoSmithKline (GSK) has appointed Procter & Gamble's Sameer Singh as its vice-president and head of global media, to spearhead a new approach to media planning, buying and strategy.

Deep Heat to sponsor weather on ITV's Daybreak

24 Aug 2012 | by Nick Batten

Independent agency, the7Stars, has brokered a deal for Mentholatum's heat rub brand Deep Heat to be the headline sponsor of ITV1's 'Daybreak' national weather coverage.

Emporio Armani Diamonds to sponsor MTV Brand New for 2013

21 Aug 2012 | by Maisie McCabe

Emporio Armani Diamonds, the perfume, has signed a major deal to be the headline partner of 'MTV Brand New For 2013', MTV UK's annual campaign to promote some of the best new music.

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