Dreams appoints Starcom MediaVest Group to £35m account
02 Dec 2010 | by Maisie McCabe
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.
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Schwarzkopf to sponsor Famous and Fearless and Glee
13 Dec 2010 | by Maisie McCabe
Schwarzkopf has signed a seven-figure deal to sponsor a youth package on Channel 4 and E4 in 2011, including the upcoming Chris Evans show 'Famous and Fearless'.
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.
Camelot marketer presses digital outdoor sector for accountability
06 May 2010 | by Maisie McCabe
LONDON - The digital out-of-home industry needs to improve accountability, increase interactivity and trade on a cost-per-acquisition basis to increase its share, according to Robert May, head of instants at national lottery operator Camelot.
Silver Spring appoints the7stars to £1m planning and buying account
21 Apr 2010 | by John Reynolds
LONDON - Silver Spring, the privately-owned soft drinks brand, has appointed the7stars to handle its media planning and buying account ahead of the relaunch of its Perfectly Clear water brand.
Global Radio releases Big Top 40 album
18 Jan 2010 | by Maisie McCabe
LONDON - Global Radio and Universal Music have released an ad-funded compilation CD called the 'Big Top 40', featuring tracks from Cheryl Cole, Black Eyed Peas and JLS among others.
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