21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
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Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.
Emporio Armani Diamonds, the perfume, has signed a major deal to be the headline partner of 'MTV Brand New For 2013', MTV UK's annual campaign to promote some of the best new music.
Aquafresh, the GlaxoSmithKline toothpaste, is to sponsor 'Fool Britannia', a new Saturday peak time sketch show starring Dom Joly.
Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land Pirates' to create an interactive campaign that promotes kids' sun protection.
Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia.
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).