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Arif Durrani: Could an embattled Guardian resurrect Project Alesia?

18 Oct 2012 | by Arif Durrani

"Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago.

Arif Durrani: Paralympics is the bullseye of C4's remit

05 Sep 2012 | by Arif Durrani

Be prepared to come down with a bump. By the end of this weekend, it'll all be over.

Online video: advertisers need to start asking what success really is

25 Jul 2012 | by Martin Galvin

As part of an occasional series of comments, Martin Galvin, director of agency sales at Specific Media, argues that online video has made it easier than ever before for brands to connect with consumers, but has created challenges when it comes to defining success.

Media on Trial: 4seven

16 Jul 2012 | by Zoe Adams

Zoe Adams, vision account executive at MPG Media Contacts, gives her views on Channel 4's catch-up TV channel 4seven, which launched two weeks ago.

Arif Durrani: Facebook ads still have much to prove

14 Jun 2012 | by Arif Durrani

Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.

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