17 Dec 2010
| by Ed Feast
In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group
10 Dec 2010
| by Chris Tryhorn
Thirty-second spots in this weekend's final of 'The X Factor' will trade for an eye-watering £235k, say media buyers. But as Ofcom investigates the show for product promotion, Chris Tryhorn argues the ads are just the tip of the iceberg for the most commercial singing contest ever invented
07 Dec 2010
| by Chris Tryhorn
Is it possible to have too many friends? Some of Silicon Valley's finest brains think so, which is why niche networks like Path and Diaspora are springing up to allow users to share their lives more openly with a trusted inner-circle
02 Dec 2010
| by Stephen Armstrong
This Christmas is set to be an internet shopping extravaganza, with a predicted £1bn spent online on Sunday 5 and Monday 6 December. So how are media owners capitalising on consumers' e-tail boom?
30 Nov 2010
| by Staff
Video highlights of the key questions and discussions from the debate.
24 Nov 2010
| by Ed Feast
After eight weeks of trading, MarketPlace is ahead of projections in terms of client meetings and turnover, meaning founder Ed Feast can shift his focus from new business to account management and consultancy
24 Nov 2010
| by Alexandra Jardine
Thanks to the launch of Facebook Places, Foursquare and Google Latitude, location is becoming an essential element of social interaction. Alexandra Jardine reports on how advertisers can "check in".
22 Nov 2010
| by John Myers
ITV's new breakfast show Daybreak is a ratings flop because its big-money, celebrity focus is out of step with the mood of the nation, says John Myers
17 Nov 2010
| by Suzy Bashford
A new breed of younger-focused clubs are challenging the media industry's more elitist secret societies. Media Week rounds up the places to see and be seen - and how to get the nod for membership