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Young people - Dial M for mobile media

The mobile internet has joined texting as a major part of young people's mobile media diet. This shift has expanded marketing possibilities, but brands must plan their strategy sensitively, says Kim Benjamin

Meet David Wheldon, Vodafone

David Wheldon is global brand director at Vodafone

What can mobile do for your brand?

Mobile advertising has come of age thanks to consumer adoption of smartphones such as the iPhone and iPod Touch. Media Week investigates the £28.6m market for ads on the small screen.


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