Meet David Wheldon, Vodafone
14 Oct 2009 | by Staff
David Wheldon is global brand director at Vodafone
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The mobile internet has joined texting as a major part of young people's mobile media diet. This shift has expanded marketing possibilities, but brands must plan their strategy sensitively, says Kim Benjamin
David Wheldon is global brand director at Vodafone
Mobile advertising has come of age thanks to consumer adoption of smartphones such as the iPhone and iPod Touch. Media Week investigates the £28.6m market for ads on the small screen.