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Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
Consumers will soon expect to be able to switch seamlessly between connected devices, which will fundamentally change how media is consumed, says VivaKi's Marco Bertozzi after CES 2013.
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.
Magazine newsletter are one of the growth areas in magazine reading habits, with more than half of regular magazine readers signing up to weekly newsletters, claims recent research into 21st century magazine-reading habits.
Canon has become the first client to plan a campaign across Eye's Amplify sites, which transmit information from mobile phone interactions directly to out-of-home owner's clients.
Publicis Groupe's online audience targeting operation Audience on Demand has extended its capability to mobile in the UK after months of beta testing.
