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Outdoor rips it all up and starts again with £19m Route investment

Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.

Apple sells more than five million iPhone 5s in opening weekend

Apple sold more than five million of its iPhone 5 devices in its opening weekend, despite negative reports breaking about the company's new maps software at the time of launch.

Heat commits to using augmented reality in future issues

Heat, the celebrity magazine, has committed to using the augmented reality platform Aurasma in future issues, after championing a trial of the app.

Arif Durrani: Facebook ads still have much to prove

Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.

Trend report: Can media help save the high street?

We are just over a month into the year and have already seen the stores La Senza and Peacocks fall into the hands of the administrators. Mark Banham talks to the media industry to gauge how it is planning to address retail challenges to help rescue the high street.

ZenithOptimedia upgrades UK advertising outlook for 2011

ZenithOptimedia has upgraded its UK advertising forecasts for 2011 after a stronger than expected fourth quarter for the media, fuelled by late internet and radio spend.

Facebook revealed as most searched-for brand in 2010

Facebook was the most searched-for online brand of 2010, according to research published today by Experian Hitwise.


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