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Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.

MPG Media Contacts scoops £2m Organix account

Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media planning and buying account, following the closure of The Media Shop earlier this year.

SABMiller hands £80m Euro media to MEC

SABMiller, the brewer, has appointed MEC to its £80m European media planning and buying account to promote brands including Peroni and Grolsch.

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

Total Media wins cruise and food accounts

Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns in the New Year.

BBC Good Food magazine launches in Asia

Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1 October), in a deal that sees the brand expand across a third continent.


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