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Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand Republic users can get a frontrow seat.

Sector analysis: B2B publishing

26 Sep 2012 | by Mark Banham

The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.

Syfy launches biggest campaign to date for premiere of Continuum

26 Sep 2012 | by John Reynolds

Syfy, the cable channel, is claiming to launch its biggest marketing activity to date in support of its new futuristic thriller series 'Continuum', which will be sponsored by the video game, ' XCOM: Enemy Unknown'.

Marie Claire claims UK first with video ad in October issue

11 Sep 2012 | by Nick Batten

Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.

Total Media appointed to develop CompareLegalCosts.com

29 Jun 2012 | by Nick Batten

CompareLegalCosts.com, the online legal cost comparison website, has appointed Total Media to expand the website.

CBS Outdoor UK moves into digital roadside with M4 site

26 Jun 2012 | by Nick Batten

CBS Outdoor UK has launched its first digital roadside site in the form of Site 76, a new digital billboard situated on the M4.

Ocean Outdoor bulks up Manchester presence

22 Jun 2012 | by Nick Batten

Ocean Outdoor has created four large-format digital and banner sites in Manchester city centre as part of its top-10 UK cities growth plan.

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012, with Manning Gottlieb OMD and Goodstuff also among the winners.

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

18 May 2012 | by Nick Batten

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.

Eye releases study on neuro effects of outdoor media

14 May 2012 | by Nick Batten

Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.

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