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Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury trip to Los Angeles to one listener, as part of its 'One Thing' campaign for the VW Golf.
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).
Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Classic FM from April, as well as Classic FM's live events.
TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays launched by Ocean Outdoor near Canary Wharf.
Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad promoting its latest Focus car on the MSN News channel.
Ford has joined forces with Microsoft Advertising in an exclusive deal to promote its C-MAX people carrier to tech-savvy dads.
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
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