Vitabiotics launches first TV ad with Channel 5 in £2m campaign
18 Mar 2013 | by Maisie McCabe
Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.
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Bepanthen to sponsor baby and parenting shows on Discovery
21 May 2013 | by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
Rennie to sponsor Christmas on Channel 4 and UKTV
16 Nov 2012 | by Maisie McCabe
Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.
IAB Engage: Rimmel first to use new dual-screen ITV ad format
25 Oct 2012 | by Maisie McCabe
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.
Marie Claire claims UK first with video ad in October issue
11 Sep 2012 | by Nick Batten
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.
Nivea Sun sponsors hit Disney Junior show
05 Apr 2012 | by Nick Batten
Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land Pirates' to create an interactive campaign that promotes kids' sun protection.
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).
Ikea turns to Absolute Radio for bedroom promotion
24 Aug 2011 | by Maisie McCabe
Ikea, the furniture store, has signed a six-figure deal to sponsor Absolute Radio's evening show with Mark Crossley and will give away a £3,000 bedroom makeover as part of its new 'Happy to Bed' campaign.
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.
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