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Ryanair criticises the Pope for spending £15m on his trip to Britain, advising he "shudda flown Ryanair" in a full-page ad in The Guardian this morning.
The Times includes a 16-page souvenir pull-out to welcome the Pope to Britain today while clothes and books are the focus of several campaigns across the national press.
Travel companies are targeting those dismayed by the September weather forecast in today's papers with several campaigns aimed at the off-peak holiday crowd.
Luxury retailers advertise their e-commerce sites and new ranges, Nestlé and Sky promote their commitment to the environment, and Argos heats up the gaming price war
Today's newspapers features a clutch of ads from banks promising better service and competitive rates.
Hachette Filipacchi's Elle magazine is advertising for the first time in six years to celebrate its 25th birthday issue, which has five limited edition covers.
Supermarkets begin an advertising blitz on parents and their food budgets at the start of the new school year
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
