24 Nov 2009
| by Oliver Seares
Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a huge impact around the world, so MediaCom needed to develop a counter attack that would propel Galaxy to the top of the public's shopping lists.
20 Oct 2009
| by Stacey Pratt
Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...
22 Sep 2009
| by Claudia Hobbs
Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the...
15 Sep 2009
| by Kevin Ayadassen
Challenge - With the public feeling the pinch more than ever, consumers are taking more time to select products and making more informed purchase decisions. To reflect this, Specsavers launched its Digital Mirror in October 2008, which enables consumers to try a range of spectacles online by uploading...
02 Sep 2009
| by Adam Smith
Insight revealed that to change consumption behaviour involving health, a clear reward or attainable goal within a realistic time frame was critical. To convey a fundamentally medicinal message, the communication should entertain, feel human and offer emotional warmth. Our strategy was to tangibly...
25 Aug 2009
| by Nik Wheatley
Challenge - After a solid launch in 2008, Nina faced a difficult consolidation year. With no new news, creative or celebrity endorsement, we had to restoke the flames of interest in a hyper-competitive fragrance market. A great brand proposition rooted in a world of fantasy and romance was our greatest...
21 Jul 2009
| by Pete Kemp
Challenge - The Strokes campaign for the COI was designed to raise awareness of strokes. The task of the planner is usually to identify a target audience and work out how to speak to them. However, in this instance, Mediaedge:cia needed to identify those at risk from strokes and then discover who each...
30 Jun 2009
| by Staff
Challenge: World Vision was entering a relaunch phase with a new creative position and complementary media strategy.
23 Jun 2009
| by Staff
Challenge: Smilers was previously a little-known product that allows people to add a personal touch to their mail by combining Royal Mail stamps with a photo of their choice.
16 Jun 2009
| by Leigh Yoxall
Challenge - Five years after its £3bn takeover of Safeway Group, Morrisons needed to reposition the supermarket chain to compete more strongly with rivals such as Tesco, Sainsbury's and Asda.