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Wickes, the home improvements store, has appointed OMD UK to its search account after a competitive pitch involving Aegis Media's iProspect.
Brands' involvement in online games must be "additive to the player's experience", according to Paul Whitehead, global commercial director at social gaming company We R Interactive.
The group behind the Daily Mail has launched a website and mobile app called Today I'm Wearing, which is aimed at trend-conscious women aged 18 to 35.
Sixty per cent of Twitter's UK users use it while watching TV and Twitter would be "poorer" without TV, according to Bruce Daisley, its sales director.
JCDecaux is launching a network of large-format, full-motion digital screens it has dubbed 'M-Vision', in shopping centres nationwide.
Two privacy groups are urging Facebook's chief executive Mark Zuckerberg to withdraw proposed changes to user privacy settings and data collection, warning that they weaken users' rights.
Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe.
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Twitter has appointed media mogul and former News Corporation president Peter Chernin to its board as it seeks to strengthen its media and entertainment ties.
