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Two years after the introduction of product placement to the UK, it has failed to transform the TV industry. Here two executives share their views about the journey so far and the potential for the future.
Mark Holden, the new head of futures at Arena Media, reports back from this week's Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business.
This week, Nick Rappolt, managing director, Beyond consultancy, arranges a networking dinner, meets Virgin and stakes out Terry Venables.
The New York Times is to rebrand its international newspaper, the International Herald Tribune, as The International New York Times.
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
The Professional Publishers Association (PPA) has launched a search for the best magazine cover of the last 100 years. Which is your favourite from the top 10?
ITV has reported profit before tax of £348m in 2012, up 6% year on year and led by double-digit growth in the broadcaster's production and digital revenues, while spot-ad revenues remained flat.
Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.
Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.
BT has agreed a deal to buy ESPN's UK and Ireland TV channels business, including its broadcast rights for the FA Cup, the Clydesdale Bank Scottish Premier League and the Europa League.
