This month Media Week attempts to unravel the complexities surrounding real time trading and spends time chatting with the industry's experts to find out what it is and how it works.
A House of Lords report has claimed the future case for transferring TV content from broadcast to the internet will become "overwhelming" and have questioned Government policy on the roll out of fibre-optic broadband to rural areas.
Carat has been awarded the media planning and buying contract to promote The View from The Shard, the viewing platform in the tallest building in London, after a pitch.
The Times newspaper put on up to 100,000 extra copies on the first Saturday of the Olympics, easily outperforming its rivals, after its London 2012 souvenir edition proved a hit with readers.
Magazine group Future has reported a 4% year-on-year drop in group revenues for the past 10 months from October 2011, to £87.9m, excluding revenues from publications closed since October 2010.
Yahoo's global head of media Ross Levinsohn is departing the technology company, just weeks after he lost out on the chief executive role to Google veteran Marissa Mayer.
Richard Desmond has upped the cover price of the Daily Star from 30p to 35p, a month after rival tabloid The Sun upped its price from 30p to 40p.
JCDecaux has reported 3.2% organic growth in first half UK revenues to €141m (£110.2m), but has warned Olympic revenues in the UK will be offset by declines in the rest of Europe during Q3.
The London 2012 Opening Ceremony was tweeted about nearly 10 million times worldwide, while social media has been blamed for disruption to the weekend's Olympics broadcasts, in what has been billed as the world's first "social Olympics".
UTV Media, the owner of TalkSport, has appointed former Chrysalis Group chief executive Richard Huntingford as its new chairman, replacing John McGuckian who was ousted following claims of bias.