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Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Seven in 10 people find ads in digital magazines "pretty annoying", but nearly half also find them relevant, according to an array of research carried out by the MPA (Magazine Publisher's Association) and published in FIPP's World Digital Media Factbook this month.
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.
